Coupon codes are always hotcakes for customers. Everyone wants to buy products with discount prices.
“According to a 2021 survey, 55 percent of consumers from the United States found reminders about digital coupons that were activated through retailer loyalty programs to be very helpful.” Statista Survey
So you should make your store discount claiming process more simple and easy.
Here the automatic coupon comes with a fruitful opportunity. Because customers do not have to apply the coupon code manually. To enable this effective feature you need the highly efficient WooCommerce plugin called wcEazy.
Within a few clicks, you can enable an auto apply coupon on your WordPress website. Are you interested to know about the whole process? Just go through this article.
Significance of Using Coupon Codes on WooCommerce
Using coupon codes can be a powerful way to speed up the growth of an online store. Let’s know about the significance of coupon codes in your store.
Increase Sales
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Boosting sales is always easy if you know the efficient ways. Do you know customers always want some discount while purchasing a product? Generally, it motivates them to purchase products.
That’s why coupon codes play a huge role in increasing the conversion rate of your business. The automatic coupon process also makes the customer’s purchasing journey more flexible. At the end of the day, it boosts sales.
Improve Customer Engagement
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By offering discounts or special promotions through coupon codes, store owners can incentivize customers to take specific actions, such as making a purchase, signing up for a newsletter, or sharing their shopping experience on social media.
This strategy not only drives sales but also enhances customer loyalty and brand awareness. Additionally, providing personalized coupon codes based on customers’ purchase history or preferences can make them feel valued and encourage them to stay engaged with your store.
Gather New Potential Customers
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Price-conscious shoppers are always on the lookout for ways to save money. Coupon codes provide an opportunity for businesses to attract this particular segment of customers.
When price-conscious shoppers come across a coupon code that offers a discount or a special offer, they are more likely to be motivated to try a new brand or make a purchase they may have otherwise hesitated on.
Besides that, your existing customers also share codes with their friends and family. It creates a huge opportunity to gather more successful customers in your store.
Analysis Customer Activities
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Coupon codes can be generated uniquely for each customer or customer segment. By assigning specific coupon codes to individual customers, businesses can track their usage and monitor how each customer engages with the code.
This data provides insights into individual customer behavior, such as frequency of purchases, preferred products or services, and responsiveness to discounts.
How to Add Auto Apply Coupon on WooCommerce
Enabling auto apply coupons can be a powerful initiative for growing your online store. Your online store is organized on the WordPress platform. So you know WordPress has huge collections of plugins.
For that reason, I am going to introduce you to the best WooCommerce plugin called wcEazy. It’s an all-in-one solution plugin specially built for online store owners. With the help of this multi-functional plugin, you can easily enable automatic coupons on your store website.
However, wcEazy is a combination of different types of essential WooCommerce modules. Each module will provide you with separate benefits. Some of the common modules are –
So let’s jump on the full-fledged tutorial of enabling this precious feature on your website.
🟢 Step 1 – Install wcEazy on Your WordPress Site
To install the “wcEazy” go to ➡️ your WordPress Dashboard > Add New Plugins. Now just search with the plugin name.
As you can see the plugin is visible on the search result. Just install and activate the plugin on your WordPress website.
🟢 Step 2 – Enable Auto Apply Coupon
I hope you have successfully installed and activated the plugin on your website. Go to ➡️ your WordPress Dashboard > wcEazy.
Voila! We have reached the wcEazy dashboard. Now you can access all the modules of wcEazy from this interface. Just click on the enable button of your desired module. By the way, now just focus on the Auto Apply Coupon module. We will discuss them in the future.
So click on the setting menu of the module.
Here are all the coupons that you have generated for your online store. This will show the coupon different types of coupon codes such as –
- Percentage discount
- Fixed cart discount
- Fixed product discount
In this section, you will also get the necessary information about the coupon codes like
- Coupon amount
- Description
- Product IDs
- Usage/Limit
- Expiry date
Now you can choose multiple coupons or a single coupon for auto apply options. Navigate to the “Action” menu which is located on the right side of the coupon codes. From this section, you can also edit the coupon codes.
Now click on the + icon to enable auto apply for that specific coupon code.
Tap on the Yes option, coupon code will be added to the auto apply list.
To Sum Up
The time has come to say goodbye to the manual coupon-applying method. It can be a hassle for both owners and customers. So just use the wcEazy plugin and turn on the auto coupon enabling function for your customers.
I have shared the whole process of enabling auto apply coupons in your store. I hope this process will help you to improve the customer experience of your store. Also, this plugin has other modules to boost the conversion rate of your business.
