Are you interested in making your shop’s product navigation process more flexible? Then the product filter module is the right choice for you. It helps customers to find their desired product more easily within a short amount of time.
As a result, it improves the purchasing experience and grows the sales of your WooCommerce store. In this article, we are going to show you the easiest way to add product filter options with the help of a powerful wcEazy plugin. So stay with us to know about the whole process.
The Benefits of Product Filters in a WooCommerce Store
WooCommerce, one of the leading e-commerce platforms, offers a range of features to enhance the user experience, and product filters are among the most powerful tools at the disposal of online store owners. Let’s explore the benefits of incorporating product filters into a WooCommerce store.
Time and Effort Savings
Product filters save customers precious time by eliminating the need to manually scroll through numerous pages to find what they’re looking for. Instead, they can simply select the desired filters, and the system will present them with a refined list of relevant products.
By streamlining the search process, filters make it easier for customers to locate the items they want, increasing efficiency and reducing frustration.
Enhanced User Experience
A cluttered product catalog can discourage potential customers and lead to higher bounce rates. Product filters provide an intuitive way for users to narrow down their search by selecting specific attributes such as price, size, color, brand, and more.
By allowing visitors to quickly find products that match their preferences, filters greatly enhance the user experience, leading to increased customer satisfaction and improved conversion rates.
Increased Sales Opportunities
With a well-implemented product filtering system, WooCommerce store owners can capitalize on additional sales opportunities.
By providing customers with the ability to sort products based on various criteria, such as “Best Sellers,” “New Arrivals,” or “On Sale,” businesses can highlight specific items and promotions, leading to increased visibility and higher conversion rates.
Moreover, personalized recommendations based on a user’s filter selections can lead to cross-selling and upselling opportunities, further boosting sales.
Flexibility and Customization
WooCommerce provides a wide range of options for customizing product filters to align with the unique needs of each store.
Whether it’s creating filter presets, defining hierarchical relationships between attributes, or designing a visually appealing filter layout, WooCommerce empowers store owners to tailor the filtering experience to their target audience. This flexibility ensures that customers can easily navigate the store and find the products they desire.
How to Enable Product Filter on Your WooCommerce Website
Do you know the product filtering option is the most significant functionality for an online store? Without a filtering option, your store will remain uncompleted.
Every customer has a different budget and personal preference. They always pick those products which will be suitable for them.
Suppose you want to purchase an Airpod from an online store. You must have a specific budget and brand preference. The store might have various airpods from multiple brands. Their prices are also different from each other.
Will you go through all of them to find your favorite Airpods?
Well, it will take a huge amount of time. Also, it’s an irritating job for any shoppers. That’s why the product filter option is a necessary factor. A fully functional product filter is helpful for making a smooth purchasing journey.
As you have built your online store on the WordPress platform. So you can easily optimize your store with various WordPress plugins. We are going to tell you about the multi-functional WooCommerce plugin called wcEazy.
This plugin has a powerful product filter module for the customizing store. With this plugin, you can easily add product filters to your site. By the way, wcEazy also contains 11 different modules.
Each module is efficient for customizing your online store. Are you excited to explore the full process of adding product filters? Let’s jump on that.
Step 1 – Install wcEazy on your WordPress website
We hope you have ideas about installing the WordPress plugin. However, if you don’t then just follow these steps.
Go to your WordPress Dashboard > Plugins > Add New. Now search with the plugin name “wcEazy” on the search bar.
Now just install and activate the plugin to use it.
Step 2 – Enable Product Filter on Your Online Store
Voila! Now our wcEazy is entirely ready for use. Go to WordPress Dashboard > wcEazy.
From the dashboard of wcEazy, you can access all the necessary modules for your online shop. We want to enable product filters on our website. So navigate to the product filter module.
After that, click on the enable button. Well, you have to set up the product filter. So click on the settings menu of the module.
As you can see there are a bunch of options for customizing the product filter. You can place the filter anywhere on your website. Just copy the shortcode from the upper section of the page.
We have placed the shortcode on our “New Shop” page. Let’s see how it looks on the live website.
Well, the product filter is added to your new shop page. There are various options available for the filter products.
- Filter By Price – Filtering products based on product pricing.
- Filter By Rating – Filtering based on the product rating.
- Filter By Category – Filtering products based on the category.
- Filter By Stock – Filtering products based on the stock status.
Step 3 – Maintain Product Settings
In the product settings, you can change various factors in the product result section. Just follow this path – wcEazy > Product Filter Module > Product Settings.
You can set the number of products that you want to show per page. Along with that, you can also change various button texts of the product filter such as add to cart button, stock out button, select options button, etc.
Step 4 – Customize Filters
This module will provide you with various product filter options. If you want you can change the text and the colors of these filters. Each filter has an individual customization function. You will be able to find them in the module settings.
As you can see there are options for editing elements such as –
- Label Text
- Placeholder Text
- Label Font Color
- Input Field Border Color
- Input Field Background Color
- Input Field Text Color
Through this process, you can easily edit every filter element within a few moments. Design the filters based on your own brand identity. Influence the customers to buy products from your online store.
Wrap Up!
Product filters must have an option for any online store. Especially if you have a big WooCommerce store you must need a filtering option in your website. Because you definitely have thousands of products in your store.
So the customers can easily find their desired product from your online shop. In this article, we have shown you the method of adding product filters on your WooCommerce store with wcEazy. We hope this guide will help you to make your online store more flexible and user-friendly.
